One of my recent favourite online campaigns has to be the RSPCA #HappyPet competition, where users were asked to send in Vine videos of their happy pets. A simple idea which grabbed attention by utilising the new app and created endless sharable content!
I included the campaign in my Wall Blog article ‘Five ways your brand can use Twitter’s Vine app’, and it enabled the UK charity to reach millions of potential supporters thanks to thousands of votes for more than 600 entries to its #HappyPet contest.
The contest was powered by technology from London startup Pitch’d as part of a closed beta.
Pitch’d have have today launched their social video competition platform to brands and agencies who want to harness their followers’ creativity. The Pitch’d platform looks really easy to use and allows you to initiate Vine and Instagram video competitions in a matter of minutes, asking users to shoot short videos on a specific topic – then encouraging them to share amongst their network.
Entries can be easily pre-moderated and a live analytics dashboard shows per-channel entries, reach and voting status throughout the contest. To enter a Pitch’d-powered contest, users simply need to Tweet their video @mentioning the brand with a specific #hashtag. This low-friction mechanic is designed to maximise entries.
Brands get an easily-integrated leaderboard ready for three channels: a widget for web content, a Facebook page tab, and a mobile-ready HTML5 page. Each format allows voting on entries via Facebook or retweets on Twitter. Agencies can skin the leaderboard too, to fit their branding.
Pitch’d is offering a limited number of subscription packages for digital marketing agencies from £749 plus VAT per month, whilst standard pay-per-contest pricing begins at £1,795 plus VAT. Find out more on their site.
It will be interesting to see how many brands utilise this easy new platform!