Working with small to medium-sized businesses embarking into the world of digital marketing is something that I am hugely passionate about.
This is why I was excited to be asked to take part in the StartUp Britain Summer Bus Tour 2011 this week. I attended the tour bus in Birmingham on Tuesday and had a great time!
The tour, which is visiting 14 locations across the country, is on an ongoing pursuit to encourage budding entrepreneurs in all areas of Britain to start up their own businesses.
I was on board in Victoria Square in Birmingham speaking to all kinds of people; from established businesses wondering how to grow their customer base, to people with an initial enterprise idea looking for online marketing advice to help kick-start their company.
I had a hugely varied day on the StartUp Britain Bus Tour. There was a good variety of people in the Square ready to get advice in how to start up their businesses, or how to grow them.
There was a really good turnout of interesting speakers and experts on the bus including Melody Hossaini - Apprentice 2011 candidate, Intel, Microsoft, a European patenting expert who had helped get candidates onto Dragon’s Den, and plenty of financial advisors including Barclays.
Alongside all of the other business experts, i I spoke to accountants, university students, beauty consultants, wedding planners, and travel website owners – offering them advice in digital marketing, particularly around blogging, Facebook and Twitter. A lot of people were interested in how to network using LinkedIn, and also how to set up a website and get going.
For most people who were in the early stages of their business, I recommended setting up a free Wordpress blog, so that they could begin to get some traction online and gain some customer insights without having to break the bank on a website.
It was an inspiring experience to see people with so much confidence and passion behind their ideas, and with other experts from Barclays, Microsoft, Intel and RSM Tenon on board the bus – it really was a worthwhile experience for entrepreneurs to attend. I would strongly recommend anyone with an idea, business or an interest in enterprise to attend the rest of the Tour – which runs into September.