As an ASOS Premier customer, I tend to receive a lot of emails from the online fashion giant, and I must admit I usually delete them after reading the subject line.
However yesterday I was excited to read that all customers were getting 20% off everything, until Monday noon today.
I waited until yesterday evening when I had a bit of time to sit infront of the TV on my laptop and do some shopping. Unfortunately the site was obviously experiencing a lot of traffic as it was very slow and kept crashing. I decided to leave it a few more hours to do my shopping.
Later last night, around 10.30pm, I decided to continue to get the brilliant deal however as soon as I had everything in my basket and had entered the code the site told me that the promotion was no longer valid. I checked ASOS’s Twitter and Facebook Page only to see the message that the deal had been abandoned.
*Sobs* ?? I’m not sure that’s the best approach to communicate with thousands of angry online shoppers, do you?
Luckily, I noticed an older promo code being passed around in social media so used this to get my discount but I did think about those that wouldn’t have thought to check Facebook and Twitter. I would have been very angry had I not managed to use the older promo code!
Looking at the tweets and messages they have been sending their customers, they are quite abrupt and not that sympathetic.
This is seriously damaging to ASOS, who have a huge community of loyal fans. I have been using the site for many years (since it was called ‘As Seen on Screen’ !) and this has made me think twice about their values.
It will be interesting to see how they propose to make it up to their fans.