A couple of years ago (late 2009) I first heard the term ‘Facebook Cull’. This involves removing Facebook friends that you are no longer in contact with, no longer like, no longer remember who they are etc.
A couple of months ago I was thinking about carrying out my own ‘Cull’. I began to scroll through my newsfeed to see who should be on my hit list, or who was boring me with their self indulgent status updates. This is when I realised that most of my newsfeed consists of brand Page status updates. Perhaps this is because I work in social media, so keep a close eye on some of the country’s top brands.
‘Are brands taking over Facebook?’ Adam asked. He said: “I am actually a fan of over 100 different brand pages on Facebook, which sounds a lot but some statistics from 2010 say that 20 million users become fans of pages every single day, so in the grand scheme of things, it’s probably a reasonable number.” So he agrees with me, but then he works in the same industry so perhaps we have a skewed view over newsfeeds.
Today, I noticed an article on Mashable about how consumers are interacting with brands on Facebook. The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, stated that 56% of those under 35 interact with their favourite brands on Facebook.
The study said that when it comes to ‘liking’ brands on Facebook, the main reason respondents said they ‘like’ a brand on Facebook is because they are a customer (58%) or because they want to receive discounts and promotions (57%). These are the same reasons as me, but I also tend to ‘like’ competitor brands to my clients, brands that are running exciting competitions or breaking boundaries, or brands that are likely to produce some relevant content for my clients.
Contrary to my theory, the study claimed that 78% of consumers who ‘like’ brands on Facebook said they ‘like’ fewer than ten brands. Does this mean that their newsfeed is not clogged up with brands, and is a nice mix?
I’ve been meaning to write a blog about this subject for a while, so apologies if you feel this has been discussed already, but I’d really like to hear my readers’ thoughts on this. What makes you like a Facebook Page? And is your newsfeed mainly friends or brands?